SAIC Issues Notice on Enterprise Registration and Incorporation: Want to Choose an “Odd” Name? Beware—It May Not Be Approved!
Huasheng Online Changsha News: In the future, the practice of enterprises marking new and innovative names on their registered names in pursuit of eye-catching effects will be strictly regulated. Recently, the State Administration for Industry and Commerce issued the "Notice on Relevant Issues Concerning Enterprise Registration under the New Situation" (hereinafter referred to as the "Notice") and the "Rules for Prohibiting and Restricting the Use of Enterprise Names" (hereinafter referred to as the "Prohibition and Restriction Rules").
According to Article 22 of the "Prohibition and Restriction of Use Rules", the font size of an enterprise name should be composed of characters, words, or their combinations, and no sentences, sentence groups, or paragraphs should be used, except for short sentences with significant recognition or other meanings.
For example, some companies may not be able to register in the future if they register with historical celebrities. For example, there is a company in Hunan that uses "Liu Zongyuan" and a car rental company registered under the name "Cao Cao". For example, this year, a 39 word long enterprise named "Baoji has a group of young people with dreams who believe that under the leadership of Uncle Niu, a miracle network technology company will create life" continued to ferment in social media and the media, attracting the attention of the industrial and commercial department. There are also similar companies such as "Shenzhen Earning One Billion Industrial Co., Ltd.", "Beijing Afraid Wife Technology Co., Ltd.", "What are you looking at (Shenzhen) Technology Co., Ltd.", "Shanghai Wife's Largest E-commerce Co., Ltd.", "Hangzhou Haowu Zhaoshi Network Technology Co., Ltd.", and so on.
In response to the current phenomenon of individual companies applying for corporate names that seek foreign and strange names using historical celebrities, the "Prohibition and Restriction Rules" not only stipulate that "sentences, sentence groups, and paragraphs shall not be used", but also have many prohibitive and restrictive rules for company registered names.
In addition, the font size of the enterprise name shall not contain misleading content and text such as "national level", "highest level", "best", etc., except for those with other meanings or partial use, and the font size as a whole has other meanings; The trade name of an enterprise shall not use the jurisdiction, city name, abbreviation, or specific title of a foreign country (region) as its trade name, except for those with other meanings or partial use, and the trade name as a whole has other meanings; The enterprise name shall not use occupation, position, degree, professional title, military rank, police rank, or their abbreviations or specific titles as its name, except for those with other meanings or partial use, and the name as a whole has other meanings.

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